about

We are Percept Ventures, an Austin-based digital media company. We’re vertically focused and operate within the travel industry.

Our mission is to create useful and engaging consumer-centric content through the use of SEO, AI, and data analytics. Our vision is to be the most trusted travel resource for vacationers, explorers, and wanderers.

We’re a Woman-Owned Business and POC-Owned Business and proud to represent minority voices in the industry.

brands

Percept Ventures owns and operates a diverse portfolio of authority travel media websites.

Every year, over 1 million people trust our brands to plan their next trip using our high quality, in-depth travel guides and informational content. 

Always looking for hidden gems and unique places, we have decades of first hand experience in traveling, photography, and storytelling.

We are popular for our authentic stories and immersive photography that entice travelers off the beaten path.

We bring back the focus on sensitive subjects like forgotten small towns, environmental impacts of travel, dark tourism, and cultural appropriation.

destinations

Through our diverse portfolio of authority travel media websites, we cover a vast geographic region. We have established sites as well as nascent websites covering travel within United States including Texas, West Coast, the Midwest, Louisiana, Colorado and the Southwest.

Our USA Travel Website helps readers explore America through Road Trips and City Breaks.

Our Texas travel site is dedicated to exploring the Lone Star State and includes road trip guides, planners, & itineraries.

Our West Coast Road Trip Guide is the #1 resource on planning a vacation to the Pacific Coast.

Planning a Grand Canyon Road Trip is fun and easy with our comprehensive Grand Circle travel guide.

Our Louisiana website covers all things New Orleans including French Quarter, Mardi Gras, and beignets!

Explore the Wild West, stunning Rockies landscapes, and find dinosaurs with our Colorado travel website.

why ‘travel’…

We are a vertically focused digital media company and love working within the travel and tourism industry for many amazing reasons!

Travel enriches our lives in ways we never imagine. Travel teaches us about other cultures, religions, and political systems. It often challenges our perspectives on things we take for granted.

Travel also impacts the economy. The influx of tourism dollars is a boon to local businesses and boosts the community. Tourism also helps preserve historical sites and cultural heritage.

At Percept Ventures, we value cultural exploration, culinary immersion, and responsible travel. We advocate for more meaningful experiences and promote lesser known destinations and attractions through our travel media websites. 

what we do

At Percept Ventures, we build sustainable and profitable digital businesses.

Our Digital Content Strategy Framework is goal oriented and follows a precise roadmap based on our extensive experience in content creation and marketing.

We publish premium content at scale to cater to our wide range of audience. We use digital marketing techniques including SEO, SEM, and SMM to reach self-sustaining levels of owned, paid, and earned traffic. We utilize a range of monetization strategies to create successful authority websites.

We invest in understanding and implementing game-changing growth strategies including advanced data analytics and machine learning to stay ahead of the curve.

our reach

We help thousands of travelers discover new destinations and attractions through our travel guides and eBooks every day. We inspire both locals and tourists to venture off the beaten path and go on amazing adventures.

Work With Us

At Percept Ventures, we understand that in order to create successful digital media campaigns, you need more than just creativity and proficiency. You need a partner who understands your audience and knows how to reach them.

We have over 15 years of experience in content creation and digital marketing. Using this expertise, we create engaging content that connects with your consumers on a deeper level. We believe in using data-driven insights to create intelligent, targeted marketing campaigns that deliver real results.

We partner with a variety of clients including destination marketing organizations, travel and hospitality brands, PR firms, and tourist attractions.

Working with us, you can promote your brands, products, and events to tens of thousands of avid travelers and road trippers every month.

Whether you’re looking for destination marketing or captivating digital campaigns, Percept Ventures is here to help. Contact us today at partner@percept.vc to learn more about our unique approach to digital media marketing!

who are we

Ketki R S is the founder of Percept Ventures, a portfolio of digital media companies in the travel and tourism industry.

Based in the Greater Houston area, she has been enamored by the innovative and ever changing landscape of digital content and online experiences since Orkut was a thing! She earned her first income as a freelance content writer in 2008 and founded her first online media business in 2017. 

Since then, Percept Ventures has grown to be the parent media brand for multiple digital businesses. The enterprise has continued to grow and flourish amidst the COVID-19 Pandemic, the Black Swan of Travel.

Ketki grew up in India and earned her business degree from Stuart School of Business, Chicago. She has a background in finance, entrepreneurship, information technology, SEO, project management, and civil engineering. She has experience of working in diverse environments from startups and small businesses to Fortune 500 companies.

Percept Ventures is fueled by her passions: big data, wordsmithery, entrepreneurship, and travel.

Additionally, all our endeavors are also supported by an amazing team of freelance writers, editors, social media VAs, and supporting tech personnel that make the day to day magic happen.

Connect with Us

Want to get in touch with us? Want to know more about Percept Ventures or any of our sites? Drop us an email at contact@percept.vc and we will get back to you as soon as we can.

Work With Us

Founder